Case Study – External Polished Concrete for New Wembley Development

Wembley has been undergoing a transformation over the past 15 years. Gone are the massive car parks, and tired industrial buildings. In its place are thousands of chic, contemporary apartment developments offering Londoners the best of city living. Wembley is now home to 1,750 new homes, 4 hotels, the London Designer Outlet discount shopping centre, and Boxpark, a pop-up mall with 20-30 street food outlets.

This fast-growing, well-connected London community is highly prized by its commuter residents. It takes just 20 minutes by tube to get to the centre of London, and the new developments provide Londoners with a stylish, cosmopolitan environment to return to each evening. Most of the new apartment blocks include gyms, a concierge, and good looking landscaped areas punctuating the high rise towers.

Polished Concrete Provides a Contemporary Urban Aesthetic

You could say that polished concrete was created for this kind of environment. The urban chic vibe of repurposed industrial materials is very much a 21st century phenomenon. Designers rescued concrete from its utilitarian roots and reframed it as an aesthetic revolution within the domestic setting. For two decades now, London homes, offices and external landscapes have been discovering the unique elegance of polished concrete.

Case Study

DirectStone Installs Polished Concrete Feature in Wembley

DirectStone flooring specialists were contracted to create a silver grey paste finish for 100m² external concrete as part of the landscaping for an apartment development in Wembley. Our client wanted the surface paste polished, but not ground back to reveal the aggregate beneath. The Bronze finish was achieved using HTC Superfloor™ machines and diamond pads.

The central concrete feature, picked out in grey, was achieved by adding a precision grey stain to the concrete. The result is a stylish simplicity, set off by the wooden furnishings surrounding the area. Our client was delighted with the outcome, and we hope that the area proves a delight to the apartments’ residents for decades to come.


If you’re looking for beautifully polished concrete to provide a stylish external environment, contact DirectStone flooring specialists on 01525 20863920


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